Placement, not wholesale
You place pieces as a marketing cost, not a sale. No purchase order, no margin negotiation.
Your product lives in our ecosystem offline and online. You keep ownership of it.
A test drive for your collection, in front of people warming up to your brand.
People don't want to own more things, they'll only wear a few times. They want to know if those pieces are really “them”, before the commitment.
NMBRD gives its users and members a space online and offline to form their purchasing intent. What they reach for, test, keep, is the most genuine starting point for brands to build a relationship with them.
Not a funnel. A relationship, seen clearly by everyone in it.
Four things wholesale can't give you, and advertising can only guess at.
You place pieces as a marketing cost, not a sale. No purchase order, no margin negotiation.
Your product lives in our ecosystem offline and online. You keep ownership of it.
Start with a handful of pieces or a few hundred. Nothing is sold. Members borrow and return.
No overstock, no markdowns, no returns to process.
A member who borrows the same piece three times is telling you something a click never could.
When they're ready to own it, we send them to you, warm and qualified, converting on your terms.
Your pieces live inside a space built with its own aesthetic equity. A curated, immersive setting where a collection is seen the way it was meant to be.
Not stacked on a rail. Staged like an object worth wanting.
Zürich flagship in early preparation. A curated first rotation of a small number of labels, chosen deliberately, from a live member waitlist already forming ahead of doors opening.
Stockholm follows, with the same model and an operating system built to run more than one space at once.
Expand your visibility beyond Switzerland.Launch partners shape the first rotation, take the strongest position in the space, and build a working relationship with us before the model scales. There is room for a handful. That is the point.
We're curating the first rotation. Tell us who you are and we'll send the partner brief, and if there's a fit, a direct line to the founder.
Prefer to skip the form? I read every one of these myself.
Lisa GautierFounder · contact@thenumberedclosets.com